About This Desk
About This Desk
What this desk is
A small-business marketing desk focused on one channel above all: Google reviews and the reputation systems around them. We publish playbooks we would hand to a family member opening a shop tomorrow.
We take no vendor money, sell no services, and update playbooks when platforms change their rules. Related reading: start here FAQ.
How we write
Every playbook comes from field observation and documented policy. If a tactic cannot survive a platform audit and a skeptical customer reading along, it does not get published.
Contact
Corrections and playbook requests go through the contact page. We reply within two business days.
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The desk
Emmett Crane runs this desk alone. Research, drafting, and the second read all go through him, and a page only publishes when it is something he would stand behind in person.