Reputation Marketing for Dentists

What moves the needle for dentists

New patients choose on insurance fit, distance, and reviews — in that order for emergencies, reviews first for elective work. A dentist’s reputation marketing should make recent, detailed reviews impossible to miss at every touchpoint. Related reading: reputation fundamentals five-star playbook.

The first system to build

A same-day post-appointment text with the direct review link, plus a reviews page on the practice website that showcases the best patient stories with permission. Nothing else until that runs for ninety days.

The number that predicts growth

Review velocity. Practices that sustain twelve or more new reviews monthly dominate elective consultations in nearly every market we have studied.

The mistake to skip

Running a giveaway for reviews. It violates policy, reads as desperation, and the removal wave usually takes genuine reviews with it.

Keep reading

For the primary sources behind this page, see FTC endorsement guides FAQ and Local search marketing overview.