Reputation Marketing for Real Estate Agents
Reputation Marketing for Real Estate Agents
What moves the needle for real estate agents
Every referred client checks the agent’s Google profile before the first meeting. An agent’s reviews are their second business card — and often their first impression. Related reading: reputation fundamentals five-star playbook.
The first system to build
The closing ask: a handwritten note at closing, then a text two weeks after move-in. Timing the second ask at the gratitude peak doubles completion.
The number that predicts growth
Reviews per closing. Agents who systematize the ask collect a review for most transactions; agents who wait collect almost none.
The mistake to skip
Asking for reviews before closing. An unhappy mid-transaction client asked early becomes a public problem.
Keep reading
The references this page draws on: FTC endorsement guides FAQ and Local search marketing overview and Google guidance on helpful content.