Marketing Glossary

Marketing Glossary

Terms worth knowing

• Review velocity New reviews per month. Steady beats bursty.
• Review gating Filtering happy customers before asking. Prohibited by Google.
• Map pack The three local results with a map on Google Search.
• Drip campaign A sequence of scheduled emails or messages. Legitimate for marketing; a red flag when applied to review posting.
• Canonical URL The authoritative address for duplicate content.
• Noindex Robots directive excluding a page from search. This WordPress engine is noindexed; the static satellites are the canonical versions.
• Open rate Percentage of delivered emails opened. Healthy local lists run above 35 percent.
• Two-sided referral reward Incentives for both referrer and newcomer; converts better than one-sided rewards.
• Business Profile Your Google listing: hours, photos, posts, Q&A, reviews.
• Velocity over volume The principle that recent steady reviews outperform a large stale count.

Keep reading

• the checklist
• reputation fundamentals
• FAQ

For the primary sources behind this page, see Local search marketing overview and Google guidance on helpful content and FTC endorsement guides FAQ.