Review Generation Email Templates
Review Generation Email Templates
The same-day ask
Subject: Thank you — one small favor?
’Hi {first name}, thank you for choosing us today. If you have a minute, an honest Google review — of any rating — genuinely helps other people find us and helps us improve. Here is a direct link: {review link}. Either way, thank you for your business.’
Two ingredients make it compliant: the honest-feedback-of-any-rating line, and the absence of any incentive. Related reading: the 90-day campaign email fundamentals.
The five-day reminder
Subject: A quick follow-up
’Hi {first name}, following up once on my note from last week. If you meant to leave a review and got busy, here is the link again: {review link}. No pressure either way — thank you again for your business.’
One reminder maximum. A second reminder converts almost no one and annoys many.
The milestone thank-you
After a referral or a repeat visit: ‘Hi {first name}, it meant a lot that you sent {friend} our way. If you are ever inclined, an updated review about your experience since then helps others see what working with us over time looks like: {review link}.’
Never bundle a reward with the ask. Thank first, ask second, keep them separate.
Keep reading
The references this page draws on: Local search marketing overview and FTC endorsement guides FAQ and Google guidance on helpful content.