The 90-Day Review Reset: A Diary
The 90-Day Review Reset: A Diary
Weeks 1–2
Baseline: 4.6 stars, 71 reviews, nothing new in four months. Built the direct link, printed QR cards, wrote the same-day text. Team trained on the one-sentence ask in a single role-play session.
Weeks 3–8
Velocity picked up by week three: the text message converted best at 22 percent. Started responding to the backlog of unanswered reviews — twenty minutes a week.
Weeks 9–13
Ninety-day tally: 31 new reviews, rating steady at 4.6, response rate 100 percent. Maps calls up 40 percent against the same ad budget. Total spend: $60 in cards.