Referral Cards That Actually Get Passed Along
Referral Cards That Actually Get Passed Along
The anatomy
A card that gets passed has three things: a concrete two-sided offer (‘You both get a free edging’), a reason to hand it over (‘They are booking two weeks out’), and no fine print longer than the offer itself.
The numbers
Businesses using physical referral cards report 15–30 percent of cards converting within ninety days — far above digital-only programs, because the card rides on a real conversation.