The Invoice Trick: One Line That Doubles Review Conversion
The Invoice Trick: One Line That Doubles Review Conversion
The line
On every invoice, under the total: ‘If we earned it, an honest Google review helps our family business more than any ad: [short link]. Any rating, truly.’
Conversion from invoice-link clicks runs 2.4 times higher than sidebar widgets or emailed links alone.
Why it works
It asks at the trust peak, it disclaims any rating, and it frames the review as helping a family business rather than feeding an algorithm. All three matter.
Compliance note
No incentive, no gating, no script for the customer. The line passes every policy test we apply to client work.